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Karl Lagerfeld controls supply chain with software OSCA

Karl Lagerfeld controls supply chain with software OSCA
  • Fashion brand relies on SCM tool from Setlog.
  • IT brings holistic transparency into the supply chain.
Karl Lagerfeld (1933 – 2019), founder of the fashion brand of the same name: The company uses the SCM software OSCA to manage suppliers and its global supply chain partners. Photo: Karl Lagerfeld

(Bochum / New York / Amsterdam, July 12, 2023) Fashion designer Karl Lagerfeld, who passed away in 2019, kept an eye out for new directions in the fashion industry throughout his life. The same applies to the company he founded for its digital transformation. To prepare itself for the future with transparent supply chain management, the well-known fashion brand is introducing the cloud-based software tool OSCA from Setlog GmbH in Bochum, Germany.

“We have grown enormously over the past ten years and are investing not only in stationary retail, but also in our digital business. OSCA brings more transparency to our supply chain and lets us track our purchase orders digitally,” says Rudy Boogaard, Senior Director Operations & Supply Chain at the headquarters of Karl Lagerfeld in Amsterdam. “We are pleased to be able to support the world-renowned brand in the digitalization of global procurement,” emphasizes Setlog board member Ralf Duester.

The implementation of the software is simple. Goods flows can be handled quickly and entirely with it. Karl Lagerfeld provides its orders from its ERP system to the production sites or intermediaries via OSCA. The SCM software serves as a central communication tool – from order confirmation and delivery planning to transport bookings. In addition to costs, it can be used to monitor volumes, lead times, electronic packing lists, transport lead times and delivery dates, among other things. The logistics service providers transfer advanced shipping notifications (ASN) and tracking data into the system via EDI. OSCA is also used to control the follow-up process – including coordination between the freight forwarder and the distribution center on the timing of goods delivery.

In addition, the warehouse management system of the distribution center has been integrated
into the tool. The barcodes of the delivered boxes are recorded and the data on the incoming
goods quantities are automatically entered into the tool. Users can read and document the
respective status of orders on dashboards. If delivery data changes or delays in production or
transport occur, all partners in the supply chain are informed.

“With the help of OSCA, the entire purchasing and transport process is standardized and
optimized with all partners connected to the system. Full transparency in the supply chain is
essential when changes occur at short notice. Companies in fast-moving consumer goods
industries can no longer do without digital tools these days, where supply chain disruptions
happen regularly for various reasons,” says Rudy Boogaard. Spontaneous adjustments of the
modes of transport – for example from ocean to air – are thus easily possible and immediately
comprehensible for all parties involved.

About Karl Lagerfeld

Maison KARL LAGERFELD shares the unique vision and inspiring style of its founder, Karl Lagerfeld,
as an expression of a modern and forward-thinking spirit. The brand carries on his genius legacy
as a universal symbol of style, so that the designer’s inexhaustible creativity, passion and unique
spirit of innovation are uniquely reflected in the brand DNA. Customers can personally experience
the special fascination of KARL LAGERFELD in more than 200 stores worldwide. The most famous
stores are located in Paris, London, Munich, Moscow, New York, Dubai and Shanghai. The label
also has a first-class wholesale network in Europe, Asia and the Middle East. Customers in 96
countries are reached through the global flagship store on KARL.COM.

Contakt Setlog:
Nora Breuker, Digital Marketing Strategist
Setlog GmbH, Alleestraße 80, 44793 Bochum, Germany
T +49 234 720 285 78,,

Contakt impact media projects:
Thilo Jörgl, impact media projects GmbH, Eckherstraße 10b, 85737 Ismaning
T +49 89 215384612,,

Über Setlog
Setlog Holding is a provider of Supply Chain Management (SCM) solutions. The central product is
the cloud-based software OSCA with the solutions Procurement, SRM, Global Logistics, CSR and
Quality Control. OSCA, which stands for “Online Supply Chain Accelerator”, is used by more than
150 brands in the apparel, electronics, food, consumer goods and hardware sectors. With the help of OSCA, companies connect their supply chain partners, suppliers and service providers to optimally coordinate their supply chain and efficiently manage supply chains.
Setlog GmbH is a wholly owned subsidiary of Setlog Holding AG. The company was founded in 2001 and is today one of the leading providers of SCM software with over 40,000 users in 92 countries. The software house employs 60 people at its locations in Bochum (headquarters), Cologne and New York.