As a graphic designer it’s not easy either! You must be creative all the time. Not a minute goes by without a form being filled with bright colors or a text being visually supported, terrible!
Wait a minute.
Actually, this is exactly what makes a lot of fun. I’M ALLOWED to be creative and I’M ALLOWED to work with shapes and colors!
Of course, it is hard sometimes to be creative at the push of a button, sometimes things must be done quickly. But there are still these “colleagues” that everyone is talking about!
And they usually bring a fresh look into the jungle, which is called blindness.
Sometimes, however, the problem is that colleagues come along with different tastes in terms of color, shape and so on and so on. Some like it with the paint gun, some like it “clean” and that’s where the journey through the creative process begins.
You can call it the Marie Kondo Principle: First you put all the ideas together in a pile, take each one individually, and when you don’t need it, you thank the idea and discard it. Then you take the next idea in your hand and so on and so forth.
Because like with an overcrowded wardrobe, it makes sense to sort out ideas – but it’s not meant to be bad. The real difficulty lies in somehow getting rid of what’s left.
Because usually the whole thing is an interplay of graphics and text: Graphics can completely replace texts, but most of the time they supplement keyword-like information e.g. of a fact sheet or visually underline longer texts.
People like to look at beautiful things. Complex or dry topics can be put in a relaxed and “hip” light and the image of a company can be underlined. It’s easier and faster to understand information, because nowadays people don’t have time. Everything must be done quickly, preferably yesterday.
There’s even some psychology involved in graphic design. In media design you can read and learn a lot about it: how people read, which elements and colours are perceived more or first. Aesthetic perception, golden cut…Much is of course subjective, but much is already set in the human genes – and that can be played with.
But back to the screen: Assuming you are a human being, a lot can already happen about the intuition installed. You trust this intuition, but it’s just as important to have “fresh glances” at the work. And then things stand out…You have looked at the product 1000 times and then you notice things that you could have seen yourself. But that’s exactly the point: you quickly get used to the picture or the text that you’ve been looking for such a long time: the eye overlooks. And the brain at the same time. And if these two things can no longer absorb, we don’t even need to try it alone.
One always finds something anyway, the work never seems complete. Therefore, one must also know when to end is! And there comes the matter of the deadline, which helps you to find a final point.
Even if it’s not always possible due to time constraints, it’s advisable to let what you’ve created rest for a day. Nothing then happens to the work itself in time but with one’s own perception. The blindness to the company can thus be minimized and allows a clearer view.
Then one recognizes one or the other element, which is not really centered, or one or the other spelling mistake – eliminated!
This “rest period” is ideally planned in, but we all know how it is with theory and practice. If one is creatively active, in whatever form, one must not lose sight of the fact that the path is also somehow the goal. The result is important, but the process can teach things, from the mistakes from project A you learn for project B…